Ampersand Biomedicines
Year
2023
Role
Logo design, UI design, animation and illustration
Designed at Image Conscious Studios. Creative Direction by Adam Gesuero, art direction by Shannon Regan. Development by Matt Tranzillo.
ampersand.bioSituation
Flagship Pioneering, founders of Moderna, were ready to unveil a new data-driven company, Ampersand Biomedicines. They tasked our team with developing a unique and engaging logo and brand identity for Ampersand, and designing a new website. We worked with Flagship to create a site that would help them build credibility as a platform company working on a pipeline of potential medicines across many disease areas, and establish them as a future leader in the space of targeted, multi-specific medicines.
Process
I worked to help build the new brand and visual language, focusing on conveying a spirit of scientific creativity, and reflecting Ampersand’s unrelenting pursuit to develop new therapies. Illustrating the complexities of Ampersand's scientific platform was a balancing act between technical visualizations and abstract symbolism. I designed a logomark that doubled as a shorthand for the brand, and representation of their proprietary platform, AND-Body™ Therapeutics. The AND-Body™ shape became the basis for a series of illustrations and animations that demonstrate the features of their product.
Designing the logo
I explored a variety of logomark options that incorporated an ampersand symbol, some with topographic lines representing "address mapping," a key component of Ampersand's platform.
Brand system
The primary Ampersand Biomedicines mark features an icon that is both an abstracted ampersand symbol, functioning as a shorthand for the company name, and a stylized motif representing the AND-body, showing the pairing of actuator and localizer.
Website
I created illustrations depicting key elements of the brand's platform, working closely with the client to find an accurate and on-brand solution for depicting complex concepts. I then incorporated these visuals in my designs for the website, which uses a split-screen design to build off of the brand's themes of duality and synergistic relationships.