Gradifi Solutions
Year
2020
Role
UI design
Designed at Image Conscious Studios. Creative Direction by Adam Gesuero, in collaboration with Shannon Regan. Development by Gradifi.
gradifi.comSituation
Gradifi Solutions, recently acquired by Morgan Stanley, offers a suite of workplace financial solutions that help employees understand and improve their financial standing.
Tasked with updating the Gradifi site to better communicate the benefits offered by the brand, I worked with my team to design new UI screens. My primary focus was to create a visual identity and explanatory page for each of Gradifi's products, making the mobile design of the site a top priority.
