STR

Year

2021

Role

Logo design, UI design

Designed at Image Conscious Studios. Creative Direction by Adam Gesuero, website designed in collaboration with Shannon Regan. Development by Jacob Lang and Marin Carroll.

str.us

Situation

STR has been working in the technology and cybersecurity world for a long time, but their brand was starting to look outdated. Our team was tasked with refreshing STR's identity and website to better reflect their cutting-edge industry.

Process

I took the lead on breathing new life into STR's logo. While the client initially hesitated to deviate too far from their familiar mark, I was able to update and improve what they liked about their logo, creating a unique badge design.

Collaborating with the design team, I helped to define and create a new style of imagery for STR, using bold geometric shapes and linear technical details to convey abstract concepts. We designed a new UI using this colorful, dynamic visual language.

Designing the logo

I started with the existing STR logo, and reworked the letterforms to have more geometric regularity.

Brand system

Using the new and improved wordmark, I created a badge logo, contained in a teardrop that is part of the brand's new library of shapes.

New graphics

I assisted in creating graphics that use layered symbolic details to illustrate difficult-to-visualize technical ideas, and made photos of the team pop with brightly-colored cutouts.

Desktop and mobile screens

The library of bold colors and shapes that we used to revitalize the brand allowed us to highlight the collaborative, human-focused nature of STR as a workplace.

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